Corporate Communications

Corporate Communications is any communication your organisation puts out to clients, customers, employees, suppliers or the world in general - sounds obvious doesn’t it… but do you know if you've said the right thing, if its been heard, on time and by the right people?

Ask yourself some questions, are you communicating:

• in a joined up way across your business;
• on message - openly, honestly and timely;
• in a way your audience understands;
• using the right vehicles whilst adhering to your brand; and
• then, are you measuring the success of your communication - did they work?

Your marketing communications should support your Business Objectives.

Do you know who your stakeholders, or audiences, are and do you monitor how they feel at any point in your organisation's, product or service lifecycle?

Your Comms Strategy and Plan is your marketing communications roadmap, it tells you were you are going and what you hope to achieve and whether you need a website or a leaflet or an event, when you need them and what they should say.

So now you have your Communications Strategy, your Stakeholder Engagement Plan and your Comms Plans, so it's easy all you need to do now is Implement the Communications you’ve planned.