Communications strategy & planning

Would you run your business without a Business Strategy? So how can you run your marketing communications without a Marcomms Strategy aligned to your business objectives?

An effective communications strategy should include:

• how marketing communications will support your long term business objectives;
• your audience breakdown based on your stakeholder analysis;
• a comms audit;
• lessons learned from previous communications carried out - were they successful or not;
• your messages - strategic, operational and staff orientated;
• available and proven channels;
• required timeframes; and
• measurement tactics.

Once your communications strategy is drawn up, the next stage is to plan the delivery of your communications. There will be a long view plan which is then backed up with the day to day working plan.

When these are all in place then you are assured that you will be able to implement your communications in a joined up and integrated way. Adapting and amending as required through the measurement process.

Carcanet Media is able to draw up your communications strategy and plans and then put these plans into practice and run your communications for you, so that they are a success!